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Why Smartphone Apps are the Future for Business

With the first smartphone, created by IBM, was originally invented just under 30 years ago in 1992 and released for purchase in 1994, many are surprised to see how fast these caught on and today there are billions in use across the globe. With so many people relying on smartphones every day, it’s become evident that these devices are around for good.

Businesses that have embraced mobile technology and mobile-friendly websites have seen a spike in revenue and an uptick in return customers. If you’re a business owner or operator today, you probably already know the importance of embracing mobile technology, but we broke down some of the top reasons below.

Mobile apps are growing

People use their phones for seemingly everything these days. From searching for a gift for their spouse and directions to dinner to setting an alarm and checking their heart rate, these small devices have certainly captured everyone’s attention. While internet browsers are popular on smartphones, it’s the world of apps where businesses can really shine. According to Appolicious, the total mobile app development market is projected to grow 385% by the end of this year. That means that with thousands of businesses embracing technology and delivering apps, it’s important to focus on user experience and ease.

What people look for in an app

Not every smartphone user is looking for the same apps, but most of them are looking for the same experience. In order to stand out as a business you should ensure your app is easy to use, eye-catching and on brand, tracks metrics customers care about, and adapts as your business changes. Difficulty of use is the number one complaint for smartphone app users, and it really comes down to a solid design. Without the attention span, or patience to do the work to figure out how to use an app, you have a very little window of time to catch the attention of your target market.

In addition to ease of use, tracking metrics like funds left in their account and loyalty points is a great way to keep customers engaged each time they log on (and personalize the user experience). Finally, adapting as your business adapts is key and as you upgrade pricing and user experiences within your business, you’ll want to ensure that is reflected on the app. No one likes to see inconsistent pricing or not feel like they’re in the know so find a way to solve this up front.

CyclePay, ESD®’s revolutionary app

At ESD® we have been trailblazers in the industry and have embraced mobile technology from early on. That’s why we created CyclePay, our mobile app that makes it easy for customers to pay for and monitor their laundry directly from their phones. Not only do customers love this app, but it’s also fully integrated with MyLaundryLink so owners and operators can manage all locations from a single interface. With over 298 million smartphone users in the United States alone, it’s clear the time has come for businesses to embrace mobile technology and at ESD® we make it easy for you to do so.